Real Estate: The Bottom Wave Of Coworking And Coliving | Forbes France

The events and the internal network, which has makes his success

 

The company has raised more than $ 7 billion, which values it to more than $ 20 billion, for a turnover exceeding one billion, proof that the model works.

Coworking, a real trend of real estate office background

 

The shared workspace is an extremely attractive solution for any growing business that does not want to alienate a lease of 3 years minimum for premises necessarily too big at first and too small at the end. Any calculation done is an economically rational solution. Indeed, the prices are almost always formulated by workstation and by month, from 200 to 800 euros according to cities and standing , to give a very wide range.

Thus, a company of a dozen people pays about 5000 euros per month in an attractive district of a major world capital, while a simple rent costs between a quarter and a half less, but to which it will have to add all the bills (electricity, internet, cleaning, security, reception, taxes …), the initial investments (furniture, copiers …) and especially a person to take care of the coffee machine and the unavoidable subcontractors. The calculation is quick, and the choice of flexibility too. Especially since the employees plebiscite this type of open space, alive, attractive and inspiring. Recruitment is simpler and productivity is generally improved because it is in this type of different environment that the younger generation aspires to work, start-up or not. They generate synergies because many actors will find their customers on site … or friendly meetings for a majority of them.

Thousands of coworkers have opened in the world, in almost all innovative ecosystems

 

In Paris, the Digital Canteen was the pioneer in 2008, and then expanded into a network throughout France. Since then coworking spaces have blossomed and become larger, filling up at full speed. The offer always begins with spaces in the “coffee” format that offer to pay a fixed price per day, with a few dozen seats, to spaces of several thousand square meters, which rival WeWork, like Spaces rue Réaumur in Paris, or historical actor Régus who took the train on the move and quickly revived its shared office space. My Nextdoor (Bouygues Group) has also launched.

Some shared spaces refuse the world and are very profitable, while elsewhere overcapacity is obvious. But the potential of coworking far exceeds the size of a niche market: its priority customer target represents more than 35% of the workforce, and the offer is already being structured and segmented. According to a recent study by BAP, there are more than 700 coworking in France and growth would reach 50% per year.

 

Spaces that renew the way of working everywhere in France

Bringing together start-ups with more traditional agencies or companies in the same premises seems to create creative value diversity, unplanned encounters and “serendipity”. Festive and networking events are also regularly offered.

In Lille, it is Euratechnologies who sees things in big. Initially reserved for the incubation of start-ups on 50,000m2, it gradually opened to other companies and had to expand to meet the demand, up to 100,000 m2. In Bordeaux, it is Darwin who also meets a great success. Born in Lyon, La Cordée quickly spread to France. In Marseille, The Babel Community is a hit with a concept that goes beyond coworking because it also includes colocation, the apart’hotel, or catering. Its promoter Axis aims to become within five years, a major group in the rental property market by creating hybrid places combining housing, offices and services for 25-35 years. It is reviving in a new ambitious project on rue Saint Ferreol on the former site of Galeries Lafayette Marseille.

 

The Babel Community, rue de la Republique in Marseille 

 

The ” coliving “, already present in the Anglo-Saxon countries, emerges in our big cities, at the intersection between hotels, short stay, services to the person and residential real estate. Ultimately , this renews and amplifies the phenomenon of colocation for urban youth with excellent value for money, and brings a new innovative solution for semi-nomads looking for a life experience with more common spaces and generator of meetings. Thus, after the disruption provided by aggregators like Booking and P2P provided by Airbnb, hoteliers will face the arrival of actors of coliving , unless they invest themselves in this new market …

In the real estate industry, coliving and coworking are new segments that historical players must now integrate into their strategy, whose leaders in the tourism industry or office property could eventually become full players. In the short term, agile players such as WeWork or Axis are taking strong positions and an interesting lead in this very dynamic market.